STRATEGY. CULTURE. NEW POSSIBILITIES.

Ideas deserve to
take shape.

Creative intelligence for brands that want to
be seen, felt, and remembered.

BRANDING · DESIGN · IMAGE · SOUND · DIGITALExplore the studio ↓

MANY LANGUAGES. ONE VISION.

Creativity with direction.
Technology with intention.

We create brands and experiences at the intersection of strategy, design, technology, and imagination. We connect ideas and references to turn good thinking into work that makes sense — and makes people feel.

GUSTAVO VIDAL · CREATIVE DIRECTION

Nice to meet you, I’m Vidal.

I’m Gustavo Vidal, the designer and creative director behind fsh studios. My experience spans visual identities, brand positioning, campaigns, art direction, and digital experiences — always connecting strategy, cultural insight, and thoughtful execution.

I believe in understanding the business before designing the answer. I work closely on every identity: uncovering what makes the brand distinctive, shaping its language, and turning ideas into coherent, recognizable visual systems built for every touchpoint.

Technology and innovation are part of that process. Generative AI, prototyping, automation, and emerging interfaces help us explore possibilities, accelerate experiments, and raise the quality of the work — without replacing the critical eye, intention, and sensitivity that give each project meaning.

Design · Technology · Creative direction

View my experience on LinkedIn ↗

OUR CREATIVE FIELD

From idea to form.
And sound.

Five disciplines.
Infinite connections.

Branding

Strategy, positioning, visual identity, and brand systems. One clear essence across every touchpoint.

Design & Communication

Campaigns, key visuals, graphic materials, content, and communication systems that keep your brand consistent.

Image & Film

Art direction, image production, CGI, generative AI, motion, and film.

Audio Branding

Sonic identities, audio logos, original music, and sound design. Brands people recognize even with their eyes closed.

Digital

Websites, landing pages, and digital experiences that connect brand expression with people.

HOW WE THINK

Tools change.
The idea remains
everything.

New technologies let us explore more, experiment more, and create in new ways. But someone still needs to know what is worth creating.

SELECTED WORK

Ideas turned
into something real.

Full portfolio ↗

Product design

DEGUSTA STUDIO / BY FSH

Design that makes
mouths water.

A food-service-focused studio creating brands that spark desire before the first bite — from positioning and identity to packaging and experience.

New pageVisit DeGusta Studio ↗

Branding & packaging

Let’s give it
shape.

Tell us what you’re building. Fill out the form below or, if you prefer, talk to us directly on WhatsApp.
Chat on WhatsApp ↗

Ideas deserve to
take shape.